Why Internet users abandon digital videos

International ()

A survey from Limelight Networks revealed that there are many reasons why internet users in Australia, Canada, the UK and the US abandon digital videos. Advertising was one of the main ones. For example, 61.8 per cent of respondents said that if there were too many ads during the video, they would stop watching.

Similarly, 26.7 per cent of internet users said that if there was an ad before the video and they couldn’t skip it, then they would abandon that video. Even skippable pre-rolls were a turnoff: 16.4 per cent of respondents said they would abandon any videos with ads running first.

“What emerges from the research gives marketers a clear idea of how consumers feel about video advertising disrupting their media consumption experience.

As the Video Ad business reaches its maturity it is now vital to be able to display the content in a native environment in a seamless and unobtrusive way.

Source: Publicitas

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