Why micropayments for news schemes struggle to take off
Consider Blendle, an “iTunes for news” tablet app and website that lets readers access individual articles for 13 to 38 cents. The company, launched last year, has not only roped in all the major Dutch publishers, but it’s also grabbed the interest of The New York Times, The Wall Street Journal and The Washington Post, which said in March that they would put their own content on the service. The New York Times, along with Germany’s Axel Springer, also led Blendle’s US$3.8m funding round last fall.
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