Publishing brands have put their names to all sorts of things in the past. For instance, Forbes licenses its name to an office building in the Philippines. But the following publishers aren’t letting others do the hard work for them. Instead, they’ve decided to invest large sums in property in central London to build their on in-house events and training businesses.
Here’s how Hearst UK, Condé Nast UK and Guardian News & Media have justified their investment to buy physical outlets for their brands.