Magazines Canada CEO: This is why Toronto is the perfect venue for the FIPP World Congress
That’s the view of Mark Jamison, CEO of Magazines Canada. In a Q&A interview about the Congress – which will be the biggest in the world with some 800 delegates attending from both B2B and consumer media – Jamison said Toronto will provide the ideal setting for hearing from the industry’s biggest players and building contacts over social and networking events.
“Toronto will make every FIPP delegate feel at home,” he said. “The city is among the most ethno-culturally diverse urban centres in the world, with more than 140 languages spoken and dozens of distinct neighbourhoods that each offer their own intimate sense of place within a major metropolis.
Moreover, Jamison outlined some of the social aspects of the city, which delegates will find easy to access via its well-connected transport systems.
“We have a lot of love for our city, and we’re ready to help plan an entertaining, delicious and impressive FIPP Fringe programme.” He said. “This will include visits to some of the fantastic local bars and restaurants and, of course, delegates will have the opportunity to visit Niagara Falls.
“The city is home to internationally acclaimed cultural institutions such as the Toronto Symphony, the Royal Ontario Museum and the National Ballet of Canada,” he added. “For sports fans, Toronto boasts major league soccer, baseball and basketball teams and the dearly loved (if rarely victorious) Maple Leafs NHL hockey team. It’s impossible to visit Toronto without seeing the CN Tower, mainly because at 553.33 metres high, it dominates the landscape. Once the world’s tallest tower, it’s still impressive. What’s more, Toronto bills itself as ‘North Broadway’, and with many touring companies coming through, the city has an impressive theatre scene.”
The magazine media industry in Canada is strong. The top 25 print magazines reach more adults and teens than the top 25 regularly scheduled primetime TV shows, with readership consistent across generations and less fluctuation among age groups than TV, Internet and radio.
And Jamison adds that this simply enhances Canada’s credentials as the ideal location for the 2015 Congress as it is “a microcosm of magazine media activity around the world”.
The Congress will take place in Toronto between 13-15 October. Visit fippcongress.com for more and/or to book (take advantage of our early bird + 2 nights’ free accommodation at the Sheraton Toronto launch offer, ending 14 February 2015).