The global measurement company attributes this to the rise of mobile advertising and social media and the transition to programmatic buying of digital display.
The forecast suggests that mobile is the main driver of global adspend growth, and will account for 51 per cent of all new advertising dollars between 2014 and 2017. Mobile advertising is predicted to grow by an average of 38 per cent a year between 2014 and 2017, driven by the rapid spread of devices, innovations in ad technology and improvements in user experiences.
We recently launched the new FIPP.com (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to FIPP.com on a regular basis, get in touch with our communications manager, Amy Duffin.