In an effort to cast light on the success media are enjoying in the digital subscription arena, FIPP has created the first Global Digital Subscription Snapshot. Covering nearly 10 million digital subscriptions by title, the report finds that paid content success requires investment, intelligent application of analytics, an understanding of the local market and leveraging the emotional connection to a brand.
This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.