Digital Media Subscription Master Class 3: Retention, The Economist
WEBINAR 3, Wednesday 14 October:
Retention and Customer Lifetime Value (CLV): Strategy, Propensity Modeling and Churn-busting
Overview: Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn.
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