MPA report shows total magazine media audiences are up six per cent year-on-year

Of the 137 reported magazine brands, 66 per cent of the brands posted an increase in total audience versus a year ago, with more than half of these being up by double digits.

Digital platforms remain critical to integrated brand growth, with 85 per cent of the participating brands showing double-digit growth in at least one of the three reported platforms – web, mobile, and video. More than 40 per cent of the brands show gains in all of their reported digital platforms.

See the complete report from MPA.

MPA – the association of magazine media, is a FIPP member.

Read more about the US organisation’s 360 initiative.

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