Digital Advertising Futures 2024 H1
Digital advertising investment is set to accelerate in 2024 as concerns over the global economy starts to ease, the latest instalment of the FIPP Global Advertising Futures report shows.
Made in partnership with InsurAds, the report, exclusive to FIPP members, summarises the latest estimates for the digital advertising market to help FIPP members produce more accurate budgets and forecasts for their own businesses.
Among other areas of focus, the study explores how social media growth has rebounded, why the road ahead remains challenging for the television market, how the pace of decline in ad revenue for publishers is set to moderate over the next two years and the ongoing, robust recovery of OOH.
