All   |   Industry   |   FIPP   |   Launches   |   Features   |   Insight   |   Opinion   |   Rising Stars   |   Deals
  • The evolution of the paywall: From blunt instruments to sophisticated, creative solutions We spoke to Peter Richards, chief revenue officer of Piano about paywalls in 2016, and how personalisation has played a significant part in their evolution. Published 29 August 2016 Features
  • Will Tibit, Blendle or Flattr win the ‘micropayment war'? The idea of charging small amounts of money — generally between 10 and 90 cents — for individual articles has been around since the birth of the internet. But with online advertising revenue increasingly threatened by ad blockers, or being siphoned away by social media platforms like Facebook and Twitter, micropayments are receiving renewed interest from news publishers seeking to diversify their revenue. Published 23 August 2016 Industry News
  • Exploring Micropayments: can digital articles work in the same way as digital music? When you download a music track it is still very much a decision governed by the individual artist, and how big a fan you are. So far the discussions surrounding micropayments for editorial articles online have largely ignored this factor, focussing on publisher scale, rather than journalist popularity. Here, Robert Cottrell, co-founder of 1Pass – a micropayment service made simple – explains why this approach needs a rethink, and why in a micropayment ecosystem, the quality and audience of individual writers may be becoming more important than ever before. Published 10 August 2016 Features
  • What's the future for micro-payments? Last October, at the FIPP Congress in Toronto, execs from the Dutch startup Blendle talked about their vision of how in the future readers would pay for individual articles from media companies. Since then, the concept of paying for stories has been a key discussion point in the publishing world. Published 11 May 2016 Features
  • VIDEO: How the FT plans to reach one million paid subscribers There is an interesting cultural shift going on within the FT. As one of the most respected newspaper brands in the world, focus is shifting towards a more expansive offering. There is talk of engagement based advertising, social media exclusives, and a robust video ramp-up including that includes documentary film-making. The media brand’s Senior Global Marketing Manager, Mi Li, talks to us about content, commercial, and an ambitious plan to reach one million paid subscribers.  Published 13 April 2016 Features
  • Forget attention span. Why websites have to make long-form integral part of their content mix. Long-form content should be considered an essential part of your content mix on your website. What data tells us is, that investing into producing longer hiqh-quality, word-rich articles pays off. Long form contributes to both, more social shares and higher ranking in search results, leading to more traffic on your site, and more eyeballs, which you can monetise. But now the facts. Published 16 February 2016 Features
  • Mastering the three pillars of a successful monetisation strategy When it comes to developing a profitable monetisation strategy, there are three pillars that must form its foundation: Audience, Diversification and Business Models. A monetisation strategy is only as strong as its weakest pillar, so it’s important to build effective and sustainable tactics within each one to maximise success and achieve one’s goals. Published 11 February 2016 Features
  • Apple plans to offer subscription content through News app Apple Inc is working to make subscription content available through its News app, giving publishers with paywalls a new way to control who sees their articles, according to an article by Reuters. Published 27 January 2016 Industry News
  • The Guardian is now calling native ads 'paid content' When it comes to its native advertising, The Guardian is finally calling a spade a spade. On Monday the Guardian announced some tweaks to how it labels both its native advertising and content that’s supported by sponsors. Content paid for and controlled by advertisers will now be labeled as “paid content” or “paid for by,” both of which are far more clear than the “brought to you by” the content used to carry.  Published 27 January 2016 Industry News
  • UK media outlets are not making the most of emails for audience engagement Email newsletters are overlooked as an audience engagement channel by media outlets in the UK, found a report published by Polis, the journalism think tank at the London School of Economics. Published 27 January 2016 Industry News


FIPP newsletters allow you to keep up with industry trends, research, training and events across the world



Get global coverage of your launches, company news and innovations


Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site