AAM: Magazine circulation drops 2.2 per cent

Allrecipes had the strongest start to 2015 of any major consumer magazine, while sales on the newsstand continued to crumble, according to the first half Snapshot report from the Alliance for Audited Media.

By category of sale, subscriptions declined 1.5 per cent, while single-copies plummeted 11.4 per cent.

The newsstand tumble is nothing new. The source has eroded consistently over the past several years, now only accounting for about 6 per cent of total circ—that’s down from close to 10 per cent five years ago.

Individually, Allrecipes has been the biggest winner so far this year, boosting circulation by 70 per cent to 1.1m, including a 76-per cent rise in subscriptions. Even single-copy sales bumped up 9 per cent, bucking the industry trend. The good news follows a January rate base increase for the brand.

EatingWell and Food Network Magazine also demonstrated that the epicurean market remains one of the strongest in the business, both posting solid circulation gains above 6 per cent.

Interestingly, Diabetes Self-Management and Diabetes Forecast also had two of the most successful starts to the year. The brands were up 26.6 per cent and 15.8 per cent, respectively, with each touting a circulation of around 500,000.

Conversely, auto and celebrity categories had the toughest first six months to the year.

Diesel Power (-13.7 per cent) Motor Trend (-6.7), Automobile Magazine (-6.4) and Chevy High Performance (-5.8) were among those with the most significant cuts in the auto category, while In Touch Weekly (-8.5), Star (-7) and OK! Weekly (-5.4) took hits in celebrity.

Source: MinOnline

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