Ad blocking is every publisher’s problem now
The global ad-blocking user base has ballooned to 144 million monthly active users, according to a recent report from Adobe and PageFair, which measures ad-blocking rates. That number more than doubled in 2013 alone. Along with that expansion in the user base, the types of sites hit hard are also metastasising.
While ad-blocking rates are highest among video game (30-50 per cent) and technology (25 per cent) sites, the rates among publishers in business news (15-20 percent), entertainment (15 per cent) and sports news (10-15 per cent) are also on the rise, according to PageFair.
