Adnostic partners Sony and MG OMD for Foo Fighters album campaign
The campaign ran in November and December across national press and consumer magazines including Sport, T3, Top Gear, Stuff and Empire, reports PPA.
Consisting of eight songs each recorded in a different US city, the album was made concurrently with a TV documentary series of the same name with episodes recorded in the same eight cities.
The creative execution consisted of five different picture match puzzles: the full album cover, the band’s logo, and images of three of the cities featured in the documentary.
Once consumers completed the puzzles they were given access to customised content, all of which was contained within one ad file.
