Allrecipes launches multi-platform initiative to raise awareness of childhood cancer and other life-threatening diseases
Allrecipes announces its support for finding a cure for childhood cancer and other life-threatening diseases by teaming up with St. Jude Children’s Research Hospital for its 2020 Thanks and Giving campaign.
This holiday season Allrecipes will shine a spotlight on this important cause through a wide range of content and promotional offerings across its digital, print, and social channels with the goal of helping kids and families at St. Jude Children’s Research Hospital as part of the annual tradition that raises funds to directly support the St. Jude mission: Finding cures. Saving children.
This is the first time that Allrecipes has participated in the St. Jude Thanks and Giving campaign, which unites world-class brands and their customers around a common goal – to build awareness and raise funds to support vital research and treatment. Because of generous supporters, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
“We are proud to embark on this new partnership with St. Jude Children’s Research Hospital during their annual St. Jude Thanks and Giving campaign. Food, cooking, and family meals are an important part of the healing process at St. Jude. At Allrecipes we believe in the positive influence that food and cooking have in our relationships and in our lives. This is an incredible value shared between St. Jude and Allrecipes and we are honored to be a part of their mission during this holiday season: Finding cures. Saving children,” said John Oghia, General Manager, Allrecipes and Digital Food. “We have an opportunity to make a meaningful difference by engaging our community of more than 60 Million cooks across the country to generate greater awareness and raise funds for this important cause.”
Allrecipes’ December/January issue, on newsstands November 27, will feature inspiring stories from three young cancer survivors who are also smart, funny and budding “Cooks to Follow,” along with a QR Code making it easy for readers to donate online at stjude.org/tgallrecipes. These “Cooks to Follow” stories will also be told through videos available here and accessible within the newly launched Allrecipes digital feature created for this partnership with content related to the campaign and St. Jude’s Children’s Research Hospital. Allrecipes will also be running promotional banners and “click to donate” buttons encouraging giving and will be promoting the campaign across its social channels.
Treatments invented at St. Jude have helped increase the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened over 50 years ago. Cancer doesn’t stop and neither will St. Jude.
To learn more, visit stjude.org/allrecipes or allrecipes.com.