The condensed report follows the US MPA model under the same name which has been issued in the US for over 12 months, to a positive market response. It collates data from different sources: print readership from emma, Nielsen website data and social data from magazine publishers.
Commenting on the report, Peter Zavecz, Chairman of Magazine Publishers Australia and CEO, Pacific Magazines said: “The inception of the Magazines Media 360° is an important, positive move for the industry. Magazines command some of the country’s strongest brands across paid, owned and earned media – and this new report is testament to this.”
Australian magazines collectively grew their total audience by over 2m in just three months, in the quarter ending September 2015.
Mary Ann Azer, Executive Director of Magazine Publishers Australia, said: “We will be issuing this report every quarter and it can be accessed through our website at magazines.org.au.
“We hope that all media agencies and advertisers will start using this data as it’s more reflective of what magazines deliver in the new world.”
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