Bauer Media’s Empire magazine produces limited edition virtual reality issue
The special issue, produced in partnership with Twentieth Century Fox for the release of Alien: Covenant on Friday 12 May. This is the first ever virtual reality magazine issue in the UK, said Bauer Media in a press release. The issue will go on sale on Wednesday 26 April.
7,500 copies of the limited edition special issue, priced at £6.99, will be available exclusively through Sainsbury’s, with an additional 2,000 available to buy online.
The issue unlocks two pieces of video content. This footage can be accessed using a unique Snapchat Snapcode found on the special Google VR headset that comes with the issue, all bagged together in a package featuring exclusive cover art.
Terri White, editor-in-chief of Empire, said: “Once again, Empire is leading the way when it comes to innovation and creativity in magazine media. With our exclusive virtual reality issue, we’re bringing our readers even closer to the films and filmmakers they love.”
Chris Green, UK marketing director, Twentieth Century Fox Film, added, “It’s fantastic to be working with Empire to bring fans this virtual reality experience. For those brave enough, it’s a unique opportunity to step inside the Alien universe for an exhilarating and immersive taste of what’s in store for them when Alien: Covenant hits cinemas on 12 May.”
Bauer Media is a member of FIPP.
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