The migration process has already started, with the new platform being used to create sleek, multi-layered apps, and memorable, unique user experiences. Between November 2016 and January 2017, four of Bauer’s biggest digital magazine brands were successfully migrated to the Sprylab Purple DS® platform – Empire, Car, Bike, and Practical Photography as well as a number of titles in Australia.
Sprylab’s digital publishing software platform will deliver enhanced publishing workflows, from manually created pixel perfect apps using Adobe InDesign, through to automated content delivery – giving both small and large editorial teams the ability to create aesthetically optimised content, with minimum impact on time and resource.
Cedric Atta, director of international epublishing at Bauer Media Group, said: “Our decision formed part of a broader program of change aimed at streamlining our editorial systems and processes.”
Atta continued: “We’ve been intending to centralise our digital publishing solutions for some time now – a plan that has been expedited by tech-led industry developments that dictated our need to deliver more and more titles in digital format for mobile and tablet devices.”
Jim Foster, Head of epublishing UK at Bauer Media Group, added: “More flexibility and support for editorial teams was top of our agenda – as was the need to have device-optimised apps that can be created with minimal impact on workflows.”
Foster continued: “Post migration to Sprylab's Purple DS platform earlier this year, the Empire art team has been able to produce top-quality, fully interactive digital editions up to three days faster than was previously possible. This extra time is now being used to improve the app further, giving us significant competitive advantage by enabling the creation of ever more impressive digital versions.”
Commenting on the engagement, Stephan Heck, CEO at Sprylab technologies, said: “Our team is thrilled to be partnering with Bauer Media Group – a globally renowned and highly regarded publishing business. The company is a leader in its field and we’re delighted to hear that both the team at Bauer, and the editorial teams working at their prestigious publications, are already experiencing quick time to value with regards time, resource and cost savings.”
Heck concluded: “We developed and built our Purple DS® platform and infrastructure to support a contract of this size, and our engagement with the team at Bauer Media Group is great validation of our robust offering. After the successful migration of four publications to date, we are now focusing on supporting and training the editorial teams at these titles so that they can fully utilise the innovative features of Purple DS® in order to optimise revenue possibilities.”
Sprylab and Bauer Mdia Group are members of FIPP.
More like this
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Ralph Büchi, Chief Operating Officer (COO) of the Ringier Group and CEO of Ringier Axel Springer Switzerland, has been elected as the new Chairman of FIPP – the network for global media. The chairmanship of the international magazine media association was passed to Büchi after Erwin Fidelis Reisch, president & CEO of Alfons W. Gentner Verlag completed his term as FIPP chairman.11th Oct 2017 FIPP News
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next