Blippar acquires Layar
Image recognition platform, Blippar, has announced the acquisition of augmented reality company, Layar.
Layar will be 100 per cent owned by Blippar, but the company will maintain its consumer offering and continue to deliver on its B2B contracts.
“We started Blippar with the vision of delivering high-quality, engaging, ubiquitous consumer augmented reality through a ‘browser’ of the physical world,” said Ambarish Mitra, co-founder and CEO at Blippar. “In only 33 months we’ve gone from building prototypes in the living room of my flat to connecting millions of consumers to thousands of brands around the world, making the verb ‘to blipp’ synonymous with AR experiences. To me, Layar has always demonstrated that it shares this vision of an augmented world. Now working together as one team, we will further define what consumer augmented reality needs to be, and what will be required to deliver it on a global scale as an intuitive daily behaviour.”
“Blippar and Layar have a shared vision and ambition,” commented Quintin Schevernels, Layar CEO. “Both companies have been exploring the market for Augmented Reality very successfully over the past years. Since they are extremely complementary, joining forces creates the undisputed global market leader in its industry. This new combination will further fuel ambitions and has the potential to change the way people interact with the physical world forever.”
Read all about augmented reality in the latest edition of Magazine World and blip the cover for some augmented reality magic!