The company says it will leverage this new financing to expand its engineering team and extend the global reach of its platform.
“This is a pivotal time for the image-recognition industry,” said Ambarish Mitra, Blippar founder and CEO. “While the digital advertising and marketing communities have been quick to capitalise on the potential of our technology to engage audiences with branded experiences, we have barely scratched the surface in terms of the potential impact that our technology can bring to other industries, particularly education, healthcare and charities. This funding brings us closer to our ultimate goal of creating a new kind of cognitive behaviour, one that enables us to instantaneously access information and content directly from any of the physical objects or collateral in the world around us.”
Following its acquisition of Layar last year, Blippar has amassed a global user base of more than 50 million people and 1.5bn blippable interactions. The company has 10 international offices in the US, Europe and Asia.
Blippar’s previous investors include Qualcomm Ventures and Landsowne Partners.
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