Bring them joy: how publishers can make the most of the consumer evolution

With consumer behaviour evolving at a rapid rate, publishers need to think extremely carefully about what their brand means and how it delivers on that promise. That is the message from Douglas McCabe, CEO and Director of Publishing Tech at subscription research service Enders Analysis, at a time when media organisations are scrambling to keep up with the public and seamlessly deliver content across platforms – while monetising effectively through advertising, events, memberships and other ways.