Chart of the week: What types of media take up most people’s time?

The daily time media consumers worldwide will spend on the internet this year is forecasted to hit 170 minutes daily, roughly three hours a day. By 2021, consumers are estimated to spend 192 minutes per day on the internet. Specifically, Zenith found that this is being driven by the increase of time readers spend on their internet-connected mobile devices. Worldwide consumption of mobile internet will increase to 800 hours this year.

By comparison, daily time print newspaper is projected to shrink to nine minutes, while print magazine time is estimated to stand at around four minutes per day in 2021. In 2011, daily time worldwide with print newspaper stood at just over 20 minutes, while magazine time was around 10 minutes a day.

 

Chart 19 August 2019 ()

 

Download the chart here.

Chart by Statista

More like this

Chart of the week: Digital video tops TV

Chart of the week: US ad spend is 2.5 times bigger than nearest competitor

Chart of the week: Halfway into 2019, news subscriptions continue to grow

Chart of the week: Where do people spend more time on social media?

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x

Join us for FIPP World Media Congress

Get Your Ticket Now x