Chart of the week: Where do people spend more time on social media?
Emerging markets continue to spend the most time on social networks during a typical day. This could be driven by the younger demographics of these markets, with the 16 to 24-year-old segment driving growth globally. The Philippines spent the most time connected to social networks, devoting just over four hours a day to the digital sphere. Nigeria, Mexico, and Turkey all typically spent over three hours a day on social media sites.
Some of the more developed markets show signs of plateau which, in part, could be driven by the older demographics of these countries. During a typical day in Japan, people spend less than an hour staying connected digitally. Consequently, Japan also has one of the lowest birth rates in the world. Germany posts only slightly higher numbers, with users going on social media for just over an hour every day, while the UK and the US both spent closer to two hours per day engaging with social media.
As digital habits evolve, marketers and advertisers need to stay abreast of industry and demographic trends as the social media markets mature and become saturated in certain regions and countries.
Download the chart here.
Chart by Statista
FIPP World Media Congress12-14 November 2019 | Las Vegas Meet more than 800 leading players from the global media industry under one roof during three days of learning, sharing and networking. See the agenda | See the speaker line-up
fippcongress.com |
More like this
Chart of the week: Where people are sceptical of online news
Chart of the week: Where do people learn about their smart speakers?
Chart of the week: Digital video tops TV
Chart of the week: US ad spend is 2.5 times bigger than nearest competitor
Chart of the week: Halfway into 2019, news subscriptions continue to grow
