The 10 biggest players (again excluding Amazon), dominate with more than an 80% market share globally, and all of these companies originate from 1 or 3 countries, the USA, China or India.
Players from each of these markets have developed a distinct approach to growing their SVOD subscriptions base, and each faces a unique set of challenges.
Download the Global Digital Subscription Snapshot, November 2019.
Topping the list is Netflix, one of the first pioneers of SVOD. The company boasts more than 150,000,000 paying subscribers and has become the dominant provider in most markets. With a growing focus on original content, it’s ad-free all-in model is attractive to end-users, and it has run into few true challengers outside of its home market.
Download the chart here.
Chart by Statista
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