Chart of the week: Instagram is a favourite for influencer marketing

[Sponsored by UPM Communication Papers] The urgency of climate change is clearly on people’s minds. Increased media coverage has helped stoke public awareness, while the clear need to strengthen the global response to this threat has led to the signing of the Paris Agreement¹, which aims, among others, to limit global temperature rise to well below 2°C. 

The way industries respond to a crisis determines how they will respond to a disaster in the future. The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience.

In the latest FIPP Insider webinar, author and communications Consultant, Andy Bounds, looks at how you can communicate virtually, brilliantly, in a lockdown world.

For publishers, multi-platform and brand-focused media houses, there has been a push towards reader revenue these past few years. New investments in live events, exponential expansion into brand licensing, and exploration of other marketplaces including ecommerce, have provided diverse new streams of revenue. 

As publishers face up to the existential threat posed by Covid-19, the last thing it needs is a self-inflicted wound. Yet, many working in distribution and the inflight sector fear that’s exactly what will happen unless there’s a concerted effort in the industry to debunk the myth that printed magazines are coronavirus super-spreaders.

Here are two reasons eleven reasons why.

Former professional tennis player and now CEO and Chairman of the Executive Board of Ringier AG, Marc Walder, is among the now more than thirty speakers already confirmed for the 43rd FIPP World Congress.

[Sponsored by UPM Communication Papers] The urgency of climate change is clearly on people’s minds. Increased media coverage has helped stoke public awareness, while the clear need to strengthen the global response to this threat has led to the signing of the Paris Agreement¹, which aims, among others, to limit global temperature rise to well below 2°C.