Chart of the week: Instagram is a favourite for influencer marketing

After surpassing advertising earnings nearly 15 years ago, subscriptions remain the top source of revenue for the television industry in the UK, according to Ofcom estimates. Growth in this arena remains strong and consistent, though online profit is accelerating at a breakneck pace.

A new FIPP Insight Report looking at events in magazine media and how to convert them into a revenue source. The report, authored by Sadie Hale, examines contemporary event formats, monetisation, wider branding benefits, and provides a series of accounts and case studies from leading industry professionals including Hearst UK, NatGeo, Bonnier and more.   

View and download the speaker presentations from the FIPP Insider event in Paris, 1 October 2019.

A new FIPP Insight Report looking at events in magazine media and how to convert them into a revenue source. The report, authored by Sadie Hale, examines contemporary event formats, monetisation, wider branding benefits, and provides a series of accounts and case studies from leading industry professionals including Hearst UK, NatGeo, Bonnier and more.   

Print continues to play a pivotal role in multi-platform, multi-channel strategies for publishers. This was one of the key takeaways from a presentation at FIPP Insider in Paris based on a UPM white paper on the future of media. 

While magazine media has shifted to focus on reader revenue streams over the last 18 months or so, the landscape is still fraught with questions and uncertainties. No surprise then that subscriptions have been top of mind for media this year; the subject has been discussed at INMA's Subscription Summit, and snapshotted by FIPP's Global Digital Subscription Snapshot. 

The last few years have witnessed a renaissance in media focused startups. Powered by initiatives like Artificial Intelligence and blockchain, the new breed of companies have sought to answer some of the key issues that have dogged media and publishing companies for the past decade. How can they scale the amount of content they produce? How can they increase the number of people paying for it? And how best to harness social media to target new consumers and turn them into regular followers - and maybe even paying customers? Here, then, are ten new-ish companies that have all made great strides in their attempt to simplify the world of media.

Instagram scored the highest among marketers, who believe that the social media channel is the most effective for influencer campaigns. YouTube videos made a dent in Instagram’s stronghold of the top four best formats.