Chart of the week: Instagram is a favourite for influencer marketing
Overall, marketers MediaKix surveyed favoured more engaging channels like Instagram and YouTube to fit with the highly personal format of influencers. Facebook got a lukewarm response among professionals, garnering around 20 per cent approval for these types of campaigns. Snapchat, LinkedIn and Twitch were the platforms that people were least interested in for influencers.
Instagram has made serious headway into the marketing space, rolling out its in-app shop feature earlier this year. The platform’s growing user base has also helped win marketers over, an increasing rarity among major social media companies. According to MediaKix, Instagram Stories is growing 15 times faster than feed-based sharing.
Generally, the industry is looking favourably on influencer marketing. Eighty-nine per cent of marketers say that the return on investment from influencer marketing is comparable or better than other channels, while two-thirds of marketing professionals are increasing their influencer budgets this year.
Dowload the chart here.
Chart by Statista
More like this
Chart of the week: US ad spend is 2.5 times bigger than nearest competitor
Chart of the week: Halfway into 2019, news subscriptions continue to grow
Chart of the week: What types of media take up most people’s time?
Chart of the week: Do young people use news apps?
Chart of the week: This is what advertising will look like in 2021
Chart of the week: The generational divide in news consumption
