Chart of the week: Instagram is a favourite for influencer marketing

FIPP has this week launched a new Insider Webinar series, featuring insights and analysis from leading media professionals around the world. The series, which launched this week, will be broadcast and recorded in the form of hour long slots recurring on a weekly basis.

Many brands are seeing an opportunity to innovate by adding a digital element to their print offering. In the advertising space in particular a number of brands have created ‘experiential content’ for their audiences by combining the two. Here, we explore some examples.

Are you talented at finding and keeping talent? Odds are that you are not, and it's costing you.

With the world in the grips of a pandemic and the crisis being described by some governments as the most significant since World War Two, the need for accurate and up to date news has rarely been higher.

Looking beyond the challenges of producing magazines and newspapers under “remotely connected” conditions, media brands worldwide have seen several trends emerging since the Covid-19 pandemic turned an already volatile industry upside down.  

Hearst UK has launched a pop-up Creator Network of trusted editors, influencers, photographers and video creatives, who are all able to create branded content for Hearst’s commercial partners whilst working remotely.

Digital publishing platform Better than Paper are offering publishers a limited 50% discount offer to quickly migrate their print publications to digital. 

Download the video replay and materials from Chartbeat's webinar on the company's newest coronavirus data.

Over the years, FIPP and Innovation Media Consulting's Innovation in Media World Report has become one of the most eagerly awaited, most popular of the reports we do.