Reuters tracked the digital footprint of twenty people between the ages of 18 and 35 in New York and London. Every participant had a Mail app, a search engine like Chrome, and social media apps as well, with WhatsApp, Instagram and Snapchat appearing on all twenty phones in the study.
News apps appeared on far fewer phones. Only one person had the Wall Street Journal app, while another person just had the CNN app. The New York Times, Guardian, and BBC apps each appeared on two people’s phones. Even when news apps were on people’s phones, they made up a small percentage of young people’s daily time on their phones. No news app was in the top 25 for apps used daily, outside of Reddit.
News publishers are adapting to the digital ecosystem. Younger audiences primarily use digital channels to get news, meaning publishers need to have long and short videos, images and social media-friendly content ready for distribution to reach and engage this demographic. News publishers can win over young audiences by syncing stories up, in terms of tone and style, with the platform they are being distributed on.
Dowload the chart here.
Chart by Statista
12-14 November 2019 | Las Vegas
Meet more than 800 leading players from the global media industry under one roof during three days of learning, sharing and networking.
More like this
View and download the speaker presentations from the FIPP World Media Congress, 12-14 November 2019, Las Vegas.26th Nov 2019 Insight News
FIPP’s first Media Intel Report, a glossy bookazine containing some of the highlights of the research, white papers and ‘how to’ reports produced by FIPP during 2019, appears this week - in time for FIPP’s World Media Congress in Las Vegas.13th Nov 2019 Insight News
Technology companies up the stakes as paid digital subscriptions near 20 million globally.13th Nov 2019 Insight News
The annual FIPP Insight Awards, supported by UPM, The Biofore Company, recognise the best research and insight initiatives from magazine media from all over the world.11th Nov 2019 Insight News
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.2nd Dec 2019 Features
Over the past decade social media has provided a rich source of news for media companies. Yet the phenomenon of fake news, and in particular the emergence of deep fakes, has meant that organisations have had to tweak their approach.2nd Dec 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next