Chart of the week: Young US influencers are driving social commerce
Though TikTok doesn’t have a feature that allows users to buy products, both Instagram and Snapchat have created methods that make shopping easier. On Instagram, the app gave some popular influencers the ability for their follows to buy products off their page with the Checkout on Instagram feature in March. Snapchat gave A-list influencers a “shop” button so their followers could keep up with their endorsements.
Currently, Instagram is thinking about getting rid of “likes” on the platform. If they do, it could help social commerce and users potentially stray away from vanity and toward shopping. “Ultimately, engagement, actual impressions, downloads, saves and other metrics will prevail as KPIs because likes have never truly been an indicator of success,” Danielle Wiley, founder and CEO of the influencer marketing agency Sway Group told BrandKnewMag.com in November.
Download the chart here.
Chart by Statista
More like this
Chart of the week: Instagram is a favourite for influencer marketing
Chart of the week: Subscription is the main source of revenue for UK TV
Chart of the week: Where will the media market be in four years?
Chart of the week: Mobile set to outpace desktop ad spending by 2022
Chart of the week: The world’s most popular video streaming services