CIO is the last print holdout among IDG Enterprise’s tech brands, but the US edition of the title will be going all digital as of its November issue, Folio: has learned. With the print title gone, the division’s five former magazine brands are now all digital.
The transition, particularly in the tech market, should come as no surprise. Technology publishers were among the first to shutter print magazines to focus resources on digital and live events. And IDG has been converting its brands to all-digital for several years now.
The trend isn’t universal, though. Some smaller publishers in the market, such as BZ Media, still maintain print in their portfolio.
“We follow our audiences, this is the natural progression of senior-level IT decision makers with where they prefer to consume their content—and that’s online, mobile and events,” says IDG Communications CMO Josh London. “And if you look at the growth through the channels they’re using, our advertisers increasingly want to market to those channels.”
London says monthly uniques to CIO.com, which average 1.8m, have grown 70 per cent in the last year.
IDG Enterprise closed its US print editions of Computerworld and CSO for similar reasons in June 2014. The group also publishes InfoWorld and Network World, among others.
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