Condé Nast appoints Phillip Picardi chief content officer, Teen Vogue and Them
“Phill is a fearless editor whose ability to inspire and lead cultural conversations of all kinds has connected deeply with Teen Vogue’s influential and growing young audience,” said Anna Wintour, artistic director of Condé Nast and editor-in-chief of Vogue. “His dynamic leadership has been transformative for Teen Vogue and has inspired his readers to become involved in so many issues of the day.”
Picardi joined Teen Vogue in 2015 and expanded the website’s focus from fashion and celebrity to include themes of gender equality and social justice. In March 2016, his team launched the brand’s wellness coverage — now the highest performing section on the site — and in April 2017, launched the news and politics vertical.
With Picardi at the helm of the site, overall traffic increased 250 per cent, and currently reaches an average of 7.24 million unique monthly visitors* online and more than 12 million followers across social media. Teen Vogue’s video views have increased 778% year-on-year (January through November 2016 vs. 2017). During this time, Teen Vogue also won two Webby Awards, a GLAAD Award, and was named both Hottest Digital Publication and Website of the Year by Adweek, and Media Brand of the Year by Daily Front Row. Picardi was named to Forbes’ 30 Under 30 list in 2017 and Out Magazine’s OUT100. He was also named one of Fast Company’s 100 Most Creative People, and one of the 50 Most Influential LGBTQ People in Media by The Advocate.
In his new role as chief content officer, Picardi will oversee the expansion of the Teen Vogue Summit series, which had its inaugural event in December 2017. The sold-out, two-day summit connected 500 attendees with industry leaders and influencers through a series of inspiring keynotes, hands-on workshops and mentoring experiences. Event sponsors included Facebook Messenger, Google Pixel 2, LIFEWTR, PBteen and Sephora, alongside collaborations with 72andSunny, Step Up, TOMS and Urban Outfitters.
Before joining Teen Vogue as digital editorial director in 2015, Picardi was the senior beauty editor at Refinery29. Prior to that, he was an assistant at Teen Vogue. He received his degree from New York University and resides in New York.
*Source: comScore Media Metrix
Condé Nast is a member of FIPP.
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