Condé Nast and Gwyneth Paltrow’s Goop enter multi-platform partnership including a magazine
The initial content rollout will feature the launch of the first Goop print edition, planned to be released in September. This special interest magazine will be released quarterly along with a steady stream of co-produced, co-branded digital content that will be distributed across select Condé Nast titles’ websites, goop.com and the brands’ social channels.
The original digital content will span all media formats and compliment the magazine’s themes to create a connected online and offline experience for consumers. The majority of content in each print issue will be original and produced by Goop, while the creative is an artistic collaboration between Goop and Condé Nast. Conceptualised as a collectible edition, Goop will translate the brand’s popular verticals into headlining sections.
“Anna is a powerhouse, and one of the most admirable thought-leaders in media. Collaborating with her and Condé Nast on this multi-platform content partnership, anchored by goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver goop’s point of view to consumers in new, dynamic ways,” said Gwyneth Paltrow, founder and CEO, Goop.
All multi-platform content experiences for this collaboration will revolve around a wellness theme.
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“I’ve long known Gwyneth to have wonderful taste and vision – but with goop she has built something remarkable, a thoroughly modern take on how we live today,” said Anna Wintour, Condé Nast artistic director and editor-in-chief of Vogue. “Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
Condé Nast is a member of FIPP.
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