Anyone who opens Snapchat around the time of one of Condé Nast’s events will be offered video in the platform’s Live Stories format, which curates footage from various users at a given location. Snapchat says it has 100m unique daily active users and that 20m people view a Live Story each day. Conde Nast’s Live Stories will be available for 24 hours each.
“Everybody’s after the millennial audience,” said Fred Santarpia, exec VP-chief digital officer at Condé Nast, whose brands, in addition to Teen Vogue and Vanity Fair, include Glamour, The New Yorker, Wired, GQ and Vogue. “Snapchat’s got a great base of millennials. The opportunity to reach a millennial audience at scale is rare.”
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