Consumers in Sweden spend more than six hours daily with media in 2014

Though the share of time spent on social media, including blogs, chat groups, communities, discussion forums and social networks, climbed by six percentage points between 2012 and 2013, Nordicom found that it remained stable last year at 11 per cent of the total daily time consumers in Sweden spent with media. Time spent online per day with traditional media, such as digital newspapers, magazines, radio or TV, took a six per cent share of the total, and digital video accounted for just one per cent.

In all, consumers in Sweden spent an average of 41 minutes using social media each day in 2014, but there was significant variation among the different age groups surveyed. According to the research, consumers ages 15 to 24 spent the most time on social media last year, at around 1 hour and 42 minutes on an average day, while those ages 65 to 79 spent the least time, at just 13 minutes in the same time period.


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