Hearst UK has agreed a deal with Telegraph Events to acquire fitness and wellbeing festival for women Be:FIT; luxury watch fair Salon QP; and luxury watch magazine QP. The deal is part of Hearst UK’s strategic commitment to grow and diversify revenues.
Be:FIT, Salon QP and QP Magazine will join a portfolio of brands and events targeting consumers interested in luxury and health and wellness from titles such as Women’s Health, Men’s Health, Esquire, Harper’s Bazaar and Elle to events such as Esquire Townhouse, Cosmopolitan Self Made and Country Living Fairs.
Hearst Live delivers over 100 events a year and continues to grow, with the Hearst Live team increasing in size by 30 per cent. Last year, Hearst Live launched Bazaar at Work in November and has plans to launch the first Big Book Festival.
Commenting on the acquisition, Victoria Archbold, managing director of events and sponsorship at Hearst Live, said: “This deal plays to the strengths of our brands and is a perfect fit for our publishing and events business. We are seeing unprecedented growth in experiential events - our attendance levels doubled last year primarily because our consumers are so engaged in our brands and those we choose to work with.
“From a commercial perspective, we have created successful collaborations with a number of like-minded brands that have delivered a great return on investment. Expanding our events portfolio will enable us to create more of these brand partnership platforms.”
Ruth Carter, managing director of Telegraph Events, added: “We’re extremely proud to have developed Be:FIT and Salon QP into the industry leading entities they are today. Telegraph Events has a vast portfolio of award winning live consumer and business events, which we continue to invest in and grow. Events form a key part of our new long-term strategy, with the focus of our events being on quality journalism and our diversified revenue streams, namely Travel and Financial Solutions.
“We thank the talented teams behind Be:FIT and Salon QP for their hard work and dedication and wish Hearst UK the best in continuing the success of both brands.”
Hearst UK is a member of FIPP.
More like this
Vox Media and New York Media announced that they have entered into a definitive agreement to merge. The deal, which is subject to customary closing conditions, is expected to close later this autumn.25th Sep 2019 Deals
Newspaper and magazine platform PressReader has announced its acquisition of News360. News360's technology analyses and attributes content from any given news story to more than a million distinct audience interests, and reaches more than 100M unique readers every month through its News360 app.21st Aug 2019 Deals
Future Media Group has acquired W from Condé Nast. The acquisition will bring W together with Surface and Watch Journal to form Future Media Group. The Group will continue to publish eight print issues of W annually while also expanding the brand's digital and experiential footprint.25th Jun 2019 Deals
Wainscot Media, a provider of publishing and content marketing solutions based in the USA, has acquired 9Threads, publisher of two prominent B2B fashion magazines and its associated properties.28th May 2019 Deals
As the Covid-19 outbreak continues to change people’s lives, it’s also altering what they want to read. For publishers, assessing what your readers now need - and striking the right balance between informing and entertaining - is a crucial part of forging a way forward.7th Jul 2020 Features
As publishers look to successfully negotiate the new economic landscape created by Covid-19, commercial partnerships that drive growth back to the core brand will become increasingly important.7th Jul 2020 Features
Each year FIPP – in partnership with UPM – recognise the future stars of the media industry through the Rising Stars Awards. These are talented individuals who have produced outstanding work, delivered above and beyond expectations and who are the likely leaders of tomorrow. So what trends do these future leaders think we will see across print and digital in the coming years?7th Jul 2020 Rising Stars
FIPP President and CEO James Hewes spent 11 years at the BBC before joining FIPP in 2017. Here, he talks about the thrill of launching magazines, managing in a time of corona, and how working in the media really is the best job in the world.12th Jul 2020 Features
As not only a print, but also a street-sold publication, The Big Issue faced serious challenges when the global coronavirus pandemic and subsequent lockdown hit the UK. Here, Managing Director, Russell Blackman, talks us through how the publication responded.6th Jul 2020 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next