Immediate Media Co has been appointed as the global licensing agent for New Scientist magazine, bookazines and website.
With more than 70 print and digital licenses across more than 30 markets, Immediate is one of Europe’s largest magazine media licensors, developing a string of effective strategic partnerships with a wide range of partners.
New Scientist, the world’s most popular weekly science and technology publication, has a weekly circulation of over 138,000, with 4.5m monthly visits to newscientist.com and a social media following of 9 million.
“We are delighted to be appointed to work on behalf of a market- leading and multi-platform brand,” said Tim Hudson, Immediate’s Director of International, Licensing & Top Gear. “We believe New Scientist has significant international potential which we will help it realise though our extensive expertise, reach and network.”
Laurence Taylor, Managing Director of New Scientist, added: “We are excited to work with Immediate and their global licensing partners to give even more science lovers across the world access to our market leading content and products.
“It is especially exciting in a time where science, particularly health, technology, sustainability and space, is so vital to the world.”