return Home

Trusted Media Brands expands partnership with Taboola

Taboola announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to its audiences in the US and Canada. The deal builds on an existing partnership between Taboola and Trusted Media Brands with the goal of generating increased engagement and revenue across its websites in the US and now Canada.

Under the partnership, Trusted Media Brands will launch Taboola Feed on its digital network, which includes brands such as Taste of Home, Reader’s Digest across US and Canada, Construction Pro Tips, The Family Handyman and Selection.ca.

Taboola Feed serves sponsored content, video and organic recirculation in a continuous feed of ‘cards’ that appear below articles, similar to social feeds. Since rolling out Taboola Feed in November, Trusted Media Brands has already seen an increase in its RPM/Pageviews/Engagement metrics.

Taboola TMB ()

“Native advertising is paramount to our digital strategy for both growing revenue and audiences. We tapped Taboola because their platform helps us create truly personalised experiences that engage our audiences to spend more time on our sites as well as engaging with our content,” said Vince Errico, chief digital officer. “The innovation of the Taboola Feed helps Trusted Media Brands provide a brand safe environment for our users to engage with both organic and sponsored content at the moment they are deciding what content to consume next.”

“We’re excited to work with the Trusted Media Brands team on our new Taboola Feed platform, bringing experiences users already like from social networks outside of the walled gardens and into the open web,” said Adam Singolda, founder and CEO at Taboola. “The value of improving user experience with Taboola Feed is a meaningful revenue and engagement opportunity to grow with video, and other innovative in-feed formats such as utility cards, games, surveys, newsletters and others.”

The deal follows recent partnerships around the globe of Taboola Feed including New York Daily News, BT, and El Universal earlier this year. Taboola acts as a search engine in reverse, analysing hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. Instead of expecting people to turn to search or social to find interesting content to consume, Taboola powers information to find people at a time when they are most likely to engage.

More like this

Digesting the future

High-power panel discussed social media priorities

Trusted Media Brands’ investment in talent leads to explosive growth

Chart of the week: Trust in platforms vs journalism

  • Axel Springer and Purplebricks jointly acquire an interest in Homeday

    Axel Springer and Purplebricks will set up a joint holding company, that will acquire around 22 per cent of Homeday via the purchase of existing shares and a capital increase. In addition, Axel Springer’s existing stake of four per cent will be transferred to the holding company. Axel Springer and Purplebricks will each hold a 50 per cent stake in the joint holding company.

    15th Oct 2018 Deals
  • Teads signs exclusive global partnership with The Economist Group

    Global media platform Teads announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands.

    1st Oct 2018 Deals
  • Meredith Corporation to sell Time brand to Marc and Lynne Benioff

    Meredith Corporation announced it has entered into a definitive agreement to sell the Time media brand to Marc and Lynne Benioff for US$190 million in cash. The transaction is subject to customary closing conditions and regulatory approval and is expected to close within 30 days.

    17th Sep 2018 Deals
  • Immediate Media acquires BBC Good Food

    Immediate Media Co today announces an agreement to acquire BBC Good Food - including the digital and live events businesses - from BBC Studios.

    3rd Sep 2018 Deals
  • Magazines and the attention economy

    Billionaires are not buying prestigious book publishers or TV channels. What is so special about magazines or newspaper periodicals?

    18th Oct 2018 Opinion
  • How Edinburgh’s International Magazine Centre plans to (also) play to the gallery

    The establishment of an International Magazine Centre in Edinburgh is fast becoming a reality. Announcing the plans internationally for the first time, centre manager Nikki Simpson explains how this globally unique centre will bring international publishers to Scotland to grow into a hub for publishing expertise. It will also aim to promote a love for magazines and showcase the passion and talent of the publishing industry to consumers.

    15th Oct 2018 Features
  • How India’s Worldwide Media went digital in only three years

    Miraculous growth in reach and income characterised the transformation of Worldwide Media in India from a print magazine publisher to a multi-platform, multi-income stream, media company. Delegates to the recent FIPP Asia conference in Wuhan, China, enjoyed an insight into how this was done in only three years when Deepak Lamba, chief executive officer, shared key aspects of this journey. 

    17th Oct 2018 Features
  • Magzter reaches 50 million downloads

    Magzter has now crossed 50 million downloads. This milestone has become possible due to the digital platform's consistent efforts in introducing innovative new features every month to attract new users across the globe.

    15th Oct 2018 Industry News
  • How Pop-Up Magazine does live storytelling

    Pop-Up Magazine is a magazine unlike any other. Launched nine years ago in San Francisco, each issue is performed in front of a live audience with writers, filmmakers, photographers, radio producers, and since 2014, has been on tour across the United States.

    15th Oct 2018 Features
Go to Full Site