Taboola announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to its audiences in the US and Canada. The deal builds on an existing partnership between Taboola and Trusted Media Brands with the goal of generating increased engagement and revenue across its websites in the US and now Canada.
Under the partnership, Trusted Media Brands will launch Taboola Feed on its digital network, which includes brands such as Taste of Home, Reader’s Digest across US and Canada, Construction Pro Tips, The Family Handyman and Selection.ca.
Taboola Feed serves sponsored content, video and organic recirculation in a continuous feed of ‘cards’ that appear below articles, similar to social feeds. Since rolling out Taboola Feed in November, Trusted Media Brands has already seen an increase in its RPM/Pageviews/Engagement metrics.
“Native advertising is paramount to our digital strategy for both growing revenue and audiences. We tapped Taboola because their platform helps us create truly personalised experiences that engage our audiences to spend more time on our sites as well as engaging with our content,” said Vince Errico, chief digital officer. “The innovation of the Taboola Feed helps Trusted Media Brands provide a brand safe environment for our users to engage with both organic and sponsored content at the moment they are deciding what content to consume next.”
“We’re excited to work with the Trusted Media Brands team on our new Taboola Feed platform, bringing experiences users already like from social networks outside of the walled gardens and into the open web,” said Adam Singolda, founder and CEO at Taboola. “The value of improving user experience with Taboola Feed is a meaningful revenue and engagement opportunity to grow with video, and other innovative in-feed formats such as utility cards, games, surveys, newsletters and others.”
The deal follows recent partnerships around the globe of Taboola Feed including New York Daily News, BT, and El Universal earlier this year. Taboola acts as a search engine in reverse, analysing hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. Instead of expecting people to turn to search or social to find interesting content to consume, Taboola powers information to find people at a time when they are most likely to engage.
More like this
Discovery announced it has acquired Golf Digest from Condé Nast. Golf Digest will extend Discovery’s global golf media business to the US market through the brand's multi-platform distribution and reach.13th May 2019 Deals
Future is adding two cycling brands to its consumer portfolio: Cyclingnews and the magazine Procycling, acquired from Immediate Media. The brands feature cycling industry analysis, insight, photography and exclusive interviews.25th Apr 2019 Deals
Bauer Media Group has entered into an exclusive negotiation process, subject to the usual employee representatives consultation, for the acquisition of Télécâble Sat Hebdo, owned by Hommell Group.23rd Apr 2019 Deals
Axel Springer has announced the acquisition of CeleraOne, a German provider of paid content technology. With the acquisition, the media company becomes a technology provider in the business of payment technology.6th Mar 2019 Deals
Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren Indvik, talks to us about content, revenue models, and international operations.20th May 2019 Features
Podcast listeners in Spain are in good company, with two out of every five people tuning into podcasts at least monthly, while other countries on the continent have been slower in picking up podcasting.21st May 2019 Insight News
On this week's episode of Media Voices, Wired's editor-in-chief Nicholas Thompson talks about the brand's positioning as a tech magazine in a digital world, the impact of two huge Facebook features, lessons learned from Wired's paywall a year on, and what his dream paywall would look like.21st May 2019 Insight News
Voice is making noise in the industry right now, and you can get ahead of the curve with access to an exclusive new report from leading expert, Wolfgang Zehrt.21st May 2019 Insight News
During the most recent edition of Rising Stars in Media Awards, which took place after the FIPP Insider London event in December 2018, FIPP and UPM celebrated some of the best emerging talent throughout the industry. Here, some of the winners give us their views on why industry recognition is so important.21st May 2019 Rising Stars
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next