Dennis launches free health and fitness title

Coach magazine launches with a print distribution of 300,000 across the UK and with a fully responsive website that supplements the print product.

The magazine is tailored for busy commuters – targeted at ABC1 men in the 24-55 age range.

Coach will launch as the biggest men’s health and fitness magazine in the UK, reaching a total audience of 800,000 from day one. The magazine will have a high quality print distribution with 200,000 being hand distributed within London, in major cities and at prime commuter locations.

A further 100,000 copies will be available nationally at carefully selected sports and leisure clubs, gyms, hotels and businesses. The printed product is edited by men’s magazine editor Ed Needham, who has edited FHM in the US and UK as well as Maxim and Rolling Stone in the US.

The brand launches with a new website that will complement the weekly magazine providing high quality video tutorials and practical how-to tips. The website is edited by Men’s Fitness editor and ex-FHM editor Joe Barnes, and has a digital team of seven.

Ed Needham, Editor of Coach magazine, said: “Men want activities that they enjoy and which keep them interested, plenty of inspiration and motivation to get them started and keep them at it, loads of useful information and goals that feel achievable, and all in a package that entertains and fires the imagination. Coach offers readers just that every week.”

“We’ve been planning the launch of Coach for over a year, researching every detail to ensure that it offers the best possible content package for readers and a highly valuable and targeted audience for advertisers.” Ian Westwood, Group MD of Dennis, said.

“You just need to look around you to see that men’s attitude to fitness is shifting – we saw a gap in the market for a magazine that helps men to make practical, manageable changes to improve their lives. Coach does exactly that.”

Coach launches on Wednesday 7th October.

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