Dennis say the placements are positioned ‘in-stream’, where eye-tracking studies show users focus their attention, across both home and article pages. The placements are labeled as ‘sponsored’ and the native ad units expand when clicked to display creative including video, or click-through to sponsored content. The technology has been implemented by native advertising company Respond.
Elaine dela Cruz, digital trading director at Dennis Publishing said: “Our goal is to deliver an outstanding return on investment to our advertisers and a superb user experience for our readers. Native and content-led advertising is absolutely core to our direct sales proposition and Respond’s native advertising placements will work to strengthen our proposition.”
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