Dennis Publishing to offer native advertising placements

Dennis say the placements are positioned ‘in-stream’, where eye-tracking studies show users focus their attention, across both home and article pages. The placements are labeled as ‘sponsored’ and the native ad units expand when clicked to display creative including video, or click-through to sponsored content. The technology has been implemented by native advertising company Respond.

Elaine dela Cruz, digital trading director at Dennis Publishing said: “Our goal is to deliver an outstanding return on investment to our advertisers and a superb user experience for our readers. Native and content-led advertising is absolutely core to our direct sales proposition and Respond’s native advertising placements will work to strengthen our proposition.”

We recently launched the new (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to on a regular basis, get in touch with our communications manager, Amy Duffin.

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x