Dennis renews Taboola partnership to reach 10 years with recommendation platform

Dennis Publishing and Taboola have renewed their affiliate revenue and engagement partnership, it has been announced. The multiyear contract extension will take the two companies to a decade long partnership, which began in 2013 when Dennis became one of the first major UK publishers to introduce the recommendation platform onto its pages. 

Dan Powell-Rees, Revenue Operations Director for Dennis said: “We are delighted to be renewing our partnership with Taboola, which has driven significant value across our sites throughout our relationship. With excellent boosts in our engagement numbers since working with Taboola, it was a completely natural decision to expand the benefits of their products across multiple sites and sectors, and extend the partnership to cover a decade of working together.”

Adam Singolda, Founder and CEO, Taboola said: “Dennis is an invaluable partner that keeps audiences informed through its high-caliber journalism. I’m excited to be working with the team to continue our partnership, to drive revenue and engagement.”

The extension means that Taboola’s sponsored content feed will continue to operate across eight Dennis sites, with the publisher also planning to expand its use of further Taboola products during the coming period. 

Last month the platform – which earlier this year announced plans to launch on the New York Stock Exchange (NYSE) via a special purpose acquisition company (SPAC) – provided US$500,000 of free advertising on its network to women-owned businesses, to celebrate International Women’s Day and Women’s History Month. 

“It is important for all of us to do more to help women-owned businesses thrive,” says Singolda, “especially at a time when over 4.6M women in the U.S. alone have become unemployed and been more negatively affected by the pandemic overall. At Taboola, we can play a small part by providing the platform, large reach and free advertising that can help accelerate the visions of these passionate and exciting businesses. We encourage others to take action in any way they can.”