Digital surge drives UK advertising’s fastest growth for four years

The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6bn.

The biggest increases in adspend came through digital, with internet advertising rising 15 per cent and mobile adspend climbing 58.9 per cent.

Tim Lefroy, the chief exec at the Advertising Association, said it was an exciting time for the UK as the world’s leading ecommerce economy.

He said: “It’s time to stop thinking of digital as something that lives on the internet. In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology.

“That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition.”

The AA recently predicted that 70,000 new advertising-related jobs would be created over the next five years, which is double the rate of the UK average. If that growth is achieved the number of people working in the sector will reach 434,000 by 2019.

Source: Advertising news & jobs

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