Hearst UK has announced the appointment of Kelly Warnell as Head of Technology and Entertainment in its Commercial Client Team.
Kelly, who will work across the company’s feature entertainment and technology content, has a history of working in the film industry.
She was previously Global Head of Film, TV and Games for ESI Media, and was also a founder of The Stunt Alliance and Screen Masters International which have provided production solutions for TV shows and films including Dune, Tenet, No Time To Die and Jurassic World: Dominion.
Kelly’s role will be to drive revenue through digital, performance, event, content, creative solutions and print offerings. Her roots in the film industry suggest that monetising long-form content could be a priority for the company going forward. It also underlines the ongoing importance of entertainment and technology to Hearst UK, which has many brands including; Digital Spy, Cosmopolitan, Harper’s Bazaar, Good Housekeeping, Red, House Beautiful, Elle, Men’s Health, Women’s Health and Esquire in the sector.
Referencing Kelly’s background Jane Wolfson, Chief Commercial Officer, Hearst UK said: “It’s a major statement for Hearst UK to have someone with Kelly’s expertise and vision join the team. Her knowledge and connections within the entertainment and technology industry represent a massive addition to our team as we continue to bolster our investment within these growing sectors.”
Kelly Warnell, Head of Technology and Entertainment, Hearst UK said: “It is a massive honour to be working with such a fabulous portfolio of media titles. I am hugely excited by the scale and diversity of our readers, alongside the variety of creative opportunities available for entertainment and technology brands to find and connect with their audiences. It is my intention to deliver powerful, exciting and effective messaging to hero the industry that I am most passionate about. I already have very big plans…so watch this space!”