return Home

How EYP's Orange Magazine engages young media makers

Orange Magazine, a project of the European Youth Press (EYP), exists to help young media makers and journalists learn about the media industry, practice their skills and gain exposure internationally. The magazine gives young journalists and media makers space to explore current events and issues in the media industry. 

Orange magazine was launched in 2004 and went online in 2012, explained Mariell Raisma, executive board member of the European Youth Press and supervisor at Orange Magazine.

“At Orange Magazine, young journalists can put their knowledge into practice,” Raisma said. “It's about the learning experience, enabling young journalists to gain experience and build the foundations of an international career.”

Raisma explained that Orange magazine publish approximately 10 times per year depending on the events. Their team works as volunteers and covers major media events, most recently at The Digital Innovator’s Summit in Berlin in March. “Generally, young journalists don't have access to this kind of event, to help understand how the media is changing,” Raisma said, speaking of DIS.


Orange magazine ()

Mariell Raisma, left, with Marina Savchenko, junior editor at Orange magazine. 


In the past, Orange Magazine volunteers have covered Media Days in Brussels, and Deutsche Welle Global Media Forum. Each issue of Orange Magazine focuses on one of these events.

Currently they have 12 active volunteers, who all contribute in different aspects to Orange Magazine, such as social media coverage, seeking out the most interesting events and contacting with them as well as covering them, Raisma explained.

“It's very easy to start working as a journalist in your own country and stay there,” Raisma explained. “But it is important for emerging journalists from the EU to understand the bigger picture – how the media industry is changing and which are the emerging trends – because they will be the ones who are running the media business in future and to make the wisest decisions they need to learn from the best. It also helps them to find mentors and inspiring colleagues around the world with whom they can cooperate for different projects.”

She thinks the approach that Orange Magazine takes – that of educating young journalists and exposing them to the media industry on an international scale – has worked successfully because it has been led by passion, energy and curiosity of the young journalists, who see an exclusive opportunity in learning from media professionals.

For young journalists, volunteering for Orange Magazine also gives them an understanding of the current media landscape and a feeling of belonging, Raisma said. The experience at Orange Magazine has enabled them to get positions in media and helped build their careers.

The online publication is a project of the European Youth Press, a network of 27 youth media organisations (and several committees) across Europe, reaching more than 60,000 young media professionals. “It is a democratic, non-profit institution, founded and controlled by young media makers, with hundreds of enthusiastic, dedicated, active organisers, trainers, volunteers and a handful of paid project workers, all between 20 and 30 years of age,” according to its website.

“The main aim of the EYP as well as its member organisations is to inspire young people to involve themselves in media and take an active part in civil society, by fostering fair and independent journalism.”

More like this

Get ready for the Amazonification of media

How constraints breed creativity for Attica Media Group’s digital transformation

Why the licensing format remains healthy - an interview with Daniel Gesse of G+J

How Xing is innovating in paid for content

  • Taking back trust in journalism through personalisation, new payment models

    The best thing about the prospect of improving reader revenues is that it has the potential to liberate news publishers from the scramble for reach, a model that undermines trust in journalism. To take advantage of this opportunity, digital news publishers need to find better payment methods and discovery tools. These were some of the themes explored during the recent Newsrewired conference in London.

    21st Mar 2019 Features
  • New mobile story formats: lessons learnt thus far

    It is early days for developing new mobile storytelling formats. Despite some successful prototypes, most of the heavy lifting is still about to happen, says Jacob Gjørtz, VP marketing at CCI Europe. Based on what we have learnt this far, brevity, video and AI will be central to what happens next.

    18th Mar 2019 Features
  • Facebook's director of media partnerships on how publishers can work with the platform

    Last year Facebook hired Jesper Doub, who was then CEO of German media giant Spiegel Online, to lead its new media partnership team. In the past the high profile executive has been both a critic of Facebook and a passionate advocate of its Facebook Journalism Project.

    18th Mar 2019 Features
  • How technology is changing content marketing

    There is a lot of discussion within the content marketing, and indeed the publishing industry in general, as to how recent technological innovations are going to change branded communications. Christine Beardsell, chief content officer and board member of C3, and presenter at DIS 2019, is among the figures leading the conversation. 

    18th Mar 2019 Features
Go to Full Site