FIPP and Nucleus strike up new partnership

FIPP, the global media trade association, is partnering with cutting-edge AI-driven platform Nucleus to help its members improve audience engagement and boost revenues.

Nucleus (formerly Wordpay) creates data-driven personas based on the information it collects to help publishers understand their audience better and create content that truly speaks to them. Editors-in-chief can follow a single engagement score every day, making it easy for them to know if they’re on the right path towards their goals.

“We are delighted to be working with COO David Jansson and the Nucleus team in bringing this exciting opportunity to FIPP’s members,” said James Hewes, President and CEO of FIPP.

“The Nucleus product has the potential to add real insight to our members’ businesses, particularly for digital subscription insights, and I look forward to sharing details of Nucleus with the magazine media community across the world.”

David Jansson said Nucleus was excited to help publishers thrive in today’s challenging media environment. “We know that publishers face issues like declining ad revenues, low subscription rates, high churn rates, and the struggle to create content that really connects with their audience,” he added. “That’s where Nucleus comes in. Our platform helps publishers improve audience engagement, keep their readers around for longer and boost their revenue.

“Our partnership with FIPP is a match made in heaven because we both want to empower publishers and content creators to succeed in the ever-changing media landscape. FIPP is all about sharing knowledge, networking, and collaborating, which fits perfectly with our mission to provide innovative tools and insights to publishers.”


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