FIPP Congress officially gets underway this evening and this one promises to be a belter, as our flagship event returns to its first real-world setting of the post-pandemic era. One of the key pillars of the Congress and indeed the association at large has always been our industry-leading research, and this year that tradition will be turbocharged with the launch of THREE important new reports on the global industry…
Innovation in Media World Report
This year’s Innovation in Media book, which has been written and produced by Juan Señor and the team at the Innovation Media Consulting Group, returns to print for the first time in two years, and is jam-packed with the latest insights from around the media world.
“This year’s incarnation of Innovation is more relevant to the global media industry than ever before,” says FIPP President & CEO, James Hewes, in his introduction to the report. “At a time when longstanding trends have been accelerated – through necessity – into the mainstream, media owners are beginning to truly recognise the importance of agility, and investing the profits from their legacy businesses into the products of tomorrow.”
“This year’s book offers a great starting point, and reflects an industry entering a new age not only in the wake of Covid, but as the content of media begins to re-emerge from the dominance of digital tech.”
FIPP members can already download their FREE digital copy here, with anyone who attends the Innovation Media session at Congress able to pick up a FREE print copy as well – further details on that front here.
First-Party Data Playbook for Publishers
Dubbed the ‘First-party data playbook for publishers’, this 60 page member-exclusive study is the quintessential handbook for implementing first-party data strategies across different business models throughout the media world.
There are case studies from Dotdash Meredith, The South China Morning Post, RTL and others, as well as a deep-dive analysis into some of the key opportunities – and challenges – facing media owners at this significant time of industry transition.
The report was officially launched by researcher and author, Martha Williams, at the First Party Data Strategies seminar directly preceding Congress this afternoon, and you can get your hands on your copy here.
Global Digital Subscription Snapshot
Also coinciding with this year’s Congress is FIPP’s latest Global Digital Subscription Snapshot, published in partnership with Piano, which is celebrating a couple of benchmarks of its own! It’s almost four years to the day since we launched our very first subscription snapshot, which has evolved into the most comprehensive quarterly report on the global digital subscriptions market today… and FIPP members can now also download historic data from all reports in a single spreadsheet.
“Back in 2018 when we first began, data was collated on 45 publishing brands and showed a combined global digital subscription reach within the industry of 9.8 million,” says FIPP President & CEO, James Hewes, in his introduction to the report. “In this latest edition, we have a total of 121 individual titles included, with a global reach of 37.8 million subscriptions. Indeed, The New York Times alone now stands at 9.5 million subscribers and 10.9 million gross subscriptions.”
“The quarterly report now also covers streaming services, which takes the total number of entities in this latest issue up to 191. And new for this year, we’ve also made historic data available to all members in spreadsheet format via FIPP.com, so you can get in and use the numbers yourself.”
To keep up-to-date with the latest news, views, and insights from around the global media industry (as well as the latest from Congress) stay tuned to FIPP.com – the media for media!