Member Exclusive: Q2 Global Digital Subscription Snapshot now launched
FIPP’s latest Global Digital Subscription Snapshot, published in partnership with Piano, is now live and available exclusively to members. It’s almost four years to the day since we launched our very first subscription snapshot, which has evolved into the most comprehensive quarterly report on the global digital subscriptions market today.
“Back in 2018 when we first began, data was collated on 45 publishing brands and showed a combined global digital subscription reach within the industry of 9.8 million,” says FIPP President & CEO, James Hewes, in his introduction to the report. “In this latest edition, we have a total of 121 individual titles included, with a global reach of 37.8 million subscriptions. Indeed, The New York Times alone now stands at 9.5 million subscribers and 10.9 million gross subscriptions.”
“The quarterly report now also covers streaming services, which takes the total number of entities in this latest issue up to 191. And new for this year, we’ve also made historic data available to all members in spreadsheet format via FIPP.com, so you can get in and use the numbers yourself.”
Key findings:
- The New York Times continues to lead the subscriptions charge, where each subscriber in the ecosystem has an average of 1.15 subscriptions.
- The reported streaming sector now includes 38 video services, which account for a total of 1.3bn paying subscribers.
- The audio sector currently serves 528m subscribers, and growth in this area remains strong – up 3.6% on the previous report.
- According to a new report published by subscription management solutions provider Lineup, the total market for digital subscriptions is currently worth US$650bn and will grow to $1.5tn by 2025.
- Instagram has announced that is it trialling subscriptions to help creators earn recurring monthly income from their content.
FIPP members can download the latest Global Digital Subscription Snapshot here.
