This report on global trends in the usage of video, which you can download here, includes case studies from Meredith Corporation in the USA and Burda Media in Germany. It also looks at what is happening elsewhere with for example BBC.co.uk, Kyoda News in Japan and a look at what newspapers are doing in this field, given lines have become so blurred and media brands today have to compete 24/7 for the attention of the audience.
The World Media Trends Video Report is the first of an in-depth series from FIPP Insight and World Newsmedia Network. Each report will be packed with data charts, commentary on trends and practical, usable case studies.
Topics for the year are:
1. Video (published April 2015)
2. Social media (published May 2015)
3. Mobile (smartphones, tablets and feature phones) (to be published June 2015)
4. Content (July 2015)
5. Magazine media (i.e. multi-platform brands) (October 2015)
6. Revenue (September 2015)
To compile the reports, WNMN sources evidence-based data from sources around the world, analyses the data and provides commentary on top trends identified, trends you should be considering in your business today.
Subscribe to the monthly FIPP Insight newsletter or visit FIPP.com/Insight for news on upcoming reports and for any queries about this report and ones to follow. contact FIPP’s Head of Insight, Helen Bland at Helen@fipp.com or +44 7404 4169.
Contact Andre Glazier for commercial opportunities in our FIPP Insight Special Reports.