FIPP launches new report on the state of digital advertising
Following the success of its quarterly Global Digital Subscription Snapshots, FIPP is turning its attention to the digital advertising market with the launch of a new biannual report exclusive to FIPP members.
FIPP Global Advertising Futures, made in partnership with InsurAds, will summarise the latest estimates for the advertising market to help FIPP members produce more accurate budgets and forecasts for their own businesses. The accuracy of these estimates will also be assessed against actual market performance as the twice-yearly review develops over time to ensure the most up-to-date information.
“With expert commentary from FIPP’s editorial team, this report promises to be another vital resource for FIPP members,” FIPP President and CEO James Hewes writes in the foreword of the inaugural addition.
“We at FIPP have probably been guilty of neglecting the advertising revenue line in recent years, so it made sense to try and address that gap through this new report.”
The first edition of the FIPP Global Advertising Futures report is released against the backdrop of ongoing economic uncertainty with inflation set to continue above recent norms, suppressing growth in the advertising market.
It is not all bad news, however, with the bleak picture for publishing partly off-set by above-inflation growth for pure play digital businesses.
As part of its analysis of digital advertising market, the report features IMF economic and global advertising forecasts, a look at the challenges faced by Meta and Alphabet, as well as retail media and social media trends and news and magazine market forecasts.
Not a FIPP member yet? You can sign up in the report page.