FIPP’s latest Global Digital Subscription Snapshot, launched in October, offers something a bit different. It marks the first time we’ve published practical insights into successful subscription development, alongside global subscription figures. Provided by the all-around subscription and e-commerce optimisation platform Piano, the data focuses on key areas where the subscriptions process can be optimised, from engaging users to managing churn.
Now, FIPP in partnership with Piano will host a webinar analysing the results from the Q3 Snapshot while also looking at what lies ahead over the coming months.
The online event at 2 pm on 8 December will see FIPP President & CEO, James Hewes, analyse the latest digital subscriptions data from the Snapshot before Michael Silberman, SVP of Strategy at Piano, will deliver further insights and look at the “The Next Phase of Media”.
The webinar arrives at a time when digital subscriptions are facing headwinds caused by the cost-of-living crisis and the growing maturity of the market.
“Perhaps we are starting to feel the chill of the approaching freeze in digital subscriptions,” writes Hewes in the Q3 Snapshot. “Growth for most brands remains healthy, with period-on-period gains of 5% or more for many – but this is significantly down on the position at the same time last year, when low double-digit growth might have been expected each quarter.”
“Some of this is down to the growing maturity of the market. Many brands have been doing digital subscriptions for 5 years or more, and some for longer than that. In these circumstances, it is inevitable that growth percentages will begin to decline.”