return Home

Digital Innovators’ Tour visits Accenture Interactive Content Studio in SoHo

Content is king – publishers are not the only ones who know this; marketers also increasingly create and offer their own content.

Soho ()

“Content is the greatest disruptor in the enterprise today, with new channels, touchpoints and distribution channels being created every day,” said Donna Tuths, managing director of content services at Accenture Interactive, in a recent press release.

Accenture Interactive, named the largest and fastest growing digital agency network 2016 by AdAge, offers their clients comprehensive services to create and deliver compelling content in a variety of formats and channels. 

To support the ideation, creation and development of content, Accenture Interactive launched its first content studio in New York City last summer. The facility takes up 10,000 square feet (929 square meters) and offers full multimedia production, including a state-of-the-art TV and video post-production facility. The studio creates various types of multimedia content and experiments with leading-edge technologies like VR and cloud-based, 3-D body scanning. Accenture plans to open six more content studios in Europe, Asia and North America. In addition to creating content, Accenture is helping clients develop content operating models and global editorial strategies across channels to enable brands to compete with all content for the attention of the consumer. 

Accenture Content Studio ()

Above: The content studio. Photo: accenture.com

The Digital Innovators’ Tour is an opportunity to see Accenture Interactive’s state-of-the-art content studio in New York’s SoHo neighborhood and to meet with the leadership of Accenture’s Global Content Services. Hear how Accenture delivers content strategy and innovative content to their clients and experiments with content formats and channels. 

Participants in the Digital Innovators’ Tour will also meet key executives at National Geographic, Gannett’s Innovation Lab, Atlantic Media, Hanley Wood, Google, Facebook, the creative agency Deep Focus and more innovative organizations in New York and Washington D.C. from 7-12 May 2017. Please visit the Digital Innovators’ Tour page for more details.

If you would like to participate in this valuable and exclusive opportunity, book your place directly on our website. Please note that space on the tour is strictly limited so participants we be registered on a first come, first served basis.

If you are interested but not ready to commit yet, ask Anja Mumm to add you to the interested list and you will get priority if you decide to register later, space permitting.

More like this

Digital Innovators’ Tour Spotlight: Gannett

10 free tickets for the Digital Innovators Summit – there’s still time to win

Digital Innovators’ Tour Spotlight: Deep Focus

  • Behind The Economist's first graphic novel on Instagram

    A couple of weeks ago, The Economist published a graphic novel on Instagram, called "Data Detectives". The production of the piece was a group effort involving Oliver Morton, senior editor and briefings editor; Jon Fasman, Washington DC correspondent; Rob Gifford, Britain correspondent, Stephen Petch, art director, Ria Jones, digital and social media picture editor, Ben Shmulevitch, editorial designer; Matt Withers, graphic designer and Simon Myers, freelance graphic designer and illustrator. 

    9th Jul 2018 Features
  • Can slow journalism march on… slowly?

    As news cycles speed up, 'slow' journalism seems to be slowing down. These days, to don the robe of a slow journalist, deadlines - and even scoops - are negated in seeking out accuracy, proportionality, fairness and, it seems Pulitzer prizes. An employer that can afford to pay a journalist an annual salary to tell one in-depth story  a year may come in handy too.

    9th Jul 2018 Features
  • Hearst UK launches new digital metric to demonstrate content engagement quality for commercial partners

    Hearst UK has launched a new metric to demonstrate the engagement quality of digital branded content for its commercial partners.

    9th Jul 2018 Insight News
  • Gruner + Jahr launches Gala in Greece

    Gala is now available, through a license agreement, as a weekly supplement to the Sunday edition of Greek newspaper Proto Thema. The editor-in-chief is Jenny Agiandriti, who previously served as editor-in-chief of the Greek editions of Thema People and Grazia. 

    9th Jul 2018 Launches
  • Take part in the Distripress Circulation Monitor 2018 survey

    The Distripress Circulation Monitor (DCM) is in its fifth year. The report is commissioned by Distripress, the international press distribution organisation, to provide companies involved in the cross-border sales of newspapers and magazines, with quality insight in to the performance of the global market for press distribution and the factors affecting trading. 

    9th Jul 2018 Insight News
Go to Full Site