FIPP Middle East and Africa event presentations

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Wednesday 10 February 2016

MAIN STAGE
Transformation and revitalisation: Magazine media today
09:05-09:45
Welcome to Toronto, the 40th FIPP World Congress and introduction to the programme.
How India Today Group develops multi-platform media
09:45-10:10
Ashish Bagga, Group CEO, India Today, India
100 second pitches
10:10-10:15
The future of media in ME&A: The Bloomberg view
10:15-10:40
Top 10 magazine predictions for 2016
10:40-11:05
Dr. Samir Husni, Founder and Director of the Magazine Innovation Center, Meek School of Journalism and New Media, USA
MAIN STAGE SPECIALIST STAGE
The future of the mobile: the Google perspective
11:35-12:00
Masterclass: How to make print work in a digital age
11:35-12:00
Dr. Samir Husni, Founder and Director of the Magazine Innovation Center, University of Mississippi, Meek School of Journalism and New Media, USA
How 7AWI won over 8 million plus pan-Arab consumers with digital
12:00-12:25
MAIN STAGE
How Nervora builds, positions, and monetises brands to succeed in the digital age
12:30-12:55
Shashi Menon, Founder and CEO, and Nick Gonzalez, Co-founder, Nervora, UAE
MAIN STAGE SPECIALIST STAGE
Beyond digital: empowered consumers demand choice and convenience that transcend platforms
14:00-14:25
Masterclass:7 ways in which tech can help you boost your events business
14:00-14:50
Developing media businesses in East Africa – challenges and opportunities
14:25-14:50
Developing digital media businesses in Africa
14:55-15:20
Julian Artopé, Director, Ringier Africa, Kenya
Masterclass: Media measurement evolution: from ‘Circulation statement’ to ‘Brand report’
14:55-15:45
Being nimble: How Media24 spotted a trend, and launched a multi-platform runaway success on the back of it
15:20-15:45
Suzy Brokensha, Editor-in-Chief, Fairlady and Lose It, Media24, South Africa
MAIN STAGE
Key themes in media innovation today
16:15-16:45
In the past, transcending print brands across borders was constrained by distribution. Brand owners not only required local expertise, but also infrastructure to make cross-border publishing work. The Internet has changed the game, with virtually anyone now able to reach audiences abroad. A panel of experts – in magazine media and in the pureplay environment – discuss what this means for the future of doing business internationally.
GN Publishing’s multi-platform development strategy
16:45-17:15

Thursday 11 February 2016

MAIN STAGE
Creativity matters: for Business, for Change, for Good
09:10-09:45
Emma Farmer, Festival Director, Dubai Lynx International Festival of Creativity, UAE
Best practice for developing world-class branded content: Time Inc.’s Land Rover case study
09:45-10:10
Jim Jacovides, SVP, Time Inc. International Licensing and Development, USA
Panel: Building international media brands across borders
10:10-10:45
Edward Marr, Head of NPD and New Business Development, GN Publishing / Al Nisr Publishing, UAE; Tim Hudson, Director of International Licensing and Syndication, Immediate Media Co., UK; John Cabell, Founder and CEO, Cue Ball LLC, USA; Omar Khalifa, Managing Director, Omedia Publishing, Egypt Host: Chris Llewellyn, President and CEO, FIPP
MAIN STAGE SPECIALIST STAGE
Digital marketing for publishers: Strategies for maximising subscription acquisitions and ROI
11:15-11:40
Masterclass: Cross-border publishing: how to develop licensing, syndication and partnership opportunities
11:15-12:05
Mike Greehan, Partner and COO, Cue Ball LLC, USA
How to build a successful event business from a traditional print brand
11:40-12:05
Katie Heskett, Publisher, GN Publishing, UAE
Developing trends in the Saudi Arabia media market and developing media brands to delight
12:10-12:35
Mohammad Alomar, MD, Saudi Specialized Publishing Company, and Editor-in-Chief of Robb Report Arabia, Saudi Arabia
Masterclass: The three pillars of successful paid content strategies
12:10-13:00
Arabic as a tool for media development, and why high quality content is a must for publishers
12:35-13:00
Abdulsalam Haykal, Founder and Chairman, Haykal Media, UAE
MAIN STAGE
Fireside chat: The rise of branded content and what it means for publishers
14:00-14:25
Jason Leavy, Managing Director, Edelman DABO, UAE Interviewed by James Hewes, Publishing Director, GN Publishing, UAE
Developing media brands to take advantage of the full market opportunity
14:25-14:50
Marcus Rich, CEO, Time Inc. UK
The media market and opportunities in Iran
14:50-15:15
Behnam Karami, Managing Director, CARAT-ICA, Iran
Panel: View from the Top
15:15-15:50
Ian Fairservice, Owner, Motivate Publishing, UAE; Duncan Edwards, President and CEO, Hearst Magazines International, USA; Sid Wahi, Director, ABN Publishing (with interests in CNBC Africa / Forbes Africa), Host: Chris Llewellyn, President and CEO, FIPP

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