Without a leader who creates a culture that encourages and rewards innovation, creativity, and risk-taking, no one will feel safe enough or empowered enough to risk failing. Nothing will change because change will have no champions.
The editors of the 2016-2017 Innovation Report, John Wilpers and Juan Señor include a 10-step CEO guide to create an innovation friendly culture, four recommendations about how to decide what innovations to pursue, and a model for change.
The 7th annual Innovation in Magazine Media 2016-2017 World Report - which you can order here - delivers proven strategies and tactics for the hottest, more important areas in publishing today: native advertising, mobile, video, data, ad blocking, micropayments, distributions platforms and trend spotting.
Don't miss the launch of the NEW Innovation in Magazine Media 2017-2018 World Report at the FIPP/VDZ Digital Innovators' Summit (DIS) taking place 19-21 March 2017 in Berlin.
Book your place now to join John Wilpers as he takes DIS delegates on a whirlwind tour round the major innovations impacting on media today with case studies from all over the world.
The Innovation Report is a survey prepared by the Innovation Media Consulting Group for FIPP - the network for global media. John Wilpers and Juan Señor, editors of the book, are available to present the case studies included in the report to your teams at your companies. If you wish to bring innovation home, or want to order a bulk order at discounted rates, please contact Helen Bland at FIPP.
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Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?13th Nov 2017 Features
CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.13th Nov 2017 Industry News
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Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.13th Nov 2017 Features
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