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Need inspiration for your FIPP Insight Awards entries? Here are last year's winners

FIPP is looking for your winning research campaigns to enter the FIPP Insight Awards. Deadline: Tuesday 2 May 2017. Here, for some inspiration, is a snapshot of the winning entries from 2016.

The 8th FIPP Insight Awards in 2017 publicly acknowledge outstanding research, spread knowledge about successful studies, and stimulate ideas for further projects.

Deadline for entries:  Tuesday 2 May 2017

Download the FIPP Insight Awards Entry Form here.

Presentation of awards: FIPP World Congress in London, 9-11 October 2017

Last year's Overall and Gold Award winners of the FIPP Insight Awards are as follows:

FIPP INSIGHT OVERALL WINNER 2016

MPA Magazine Media 360° Brand Audience Report

Launched by MPA in September 2014, the newly-created industry measure captures consumer demand for magazine content across platforms and formats including print+digital editions, websites (laptop/desktop), websites (mobile), and video.

Taking the main prize, the overall win was in recognition of breaking new ground and demonstrating above average advertising retention/growth.  The judges said: "Kudos to the MPA for not only changing but leading the conversation about the multi-platform vitality of magazine media audiences. A remarkable project that has gained global traction and has helped the MPA firmly take control of the narrative for magazine media."

Testament to the success was the fact, according to the judges that it has been accepted as an industry standard. The fact that so many countries are starting up similar initiatives is proof on its own. It has given many people in the industry new hope and a new vision on the future. 

FIPP INSIGHT GOLD AWARD WINNERS 2016

Gen-Narrators: The Economist Group's Millennials Research

The Economist Group's Millennials Research, Gen-Narrators set out to explore the role established media played in the lives of millennials, so it could better explain to marketers how to target this audience. Social marketing agency Bloom Worldwide was commissioned to ensure the research was independent. They combined large-scale quantitative survey data from GlobalWebIndex with deep-dive qualitative research to provide new insight into the media habits, behaviours and attitudes of the Millennial generation.

The FIPP Insight Award judges said this was a hard working piece of research which not only challenges the perceived stereotypes around a highly desirable target audience, but produces highly usable information beyond its own brand. 

Sanoma Media Belgium - BrandCompass - A research tool for qualitative media planning in magazines

BrandCompass sets out to show the final missing link between advertiser’s brands and magazine brands, making the personality of those brands explicit. The result is a database of mappings, where advertisers and media planners can evaluate the positioning of their own and competitive brands, evaluate the magazine-brands and how these support or correct their desired positioning.  This leads to a more qualitative evaluation of (magazine) brands and highlights the impact of magazines on brand positioning rather than on reach.  These mappings provide new arguments for using magazines, and help in making strategic choices between them. 

The judges said that BrandCompass showed innovative use of existing resources/archives in building a tool of value to both the publishing industry and its defining partners in the revenue stakes - a good attempt at moving the conversation away from scale and focusing on unique benefits of magazines. The creative and new execution was recognised for encouraging advertisers and agencies to truly use the information in campaign planning and positioning their own (and their competitors') brands.

Links to download all the 2016 winning awards entries (including Silver and Highly Commended Awards) from last year’s FIPP Insight Awards.

Judging the 2017 award entries will be the FIPP Insight Committee including representatives from: Arnoldo Mondadori, ACPM, Meredith Corporation, MPA, Time Inc., the Ppress, and FIPP.

The winners of the 2017 FIPP Insight Awards will be announced at a special presentation at the FIPP World Congress taking place 9-11 October 2017 in London. More than 800 international magazine media delegates are expected to attend FIPP’s flagship event. 

Awards will take the form of Gold Awards and Silver Awards. An Overall Winner or Gold Award Winner will be invited to present their winning project at the FIPP World Congress. (Speakers do not pay registration fees, although they do need to cover their own travel and hotel costs). 

Deadline for 2017 entries:  Tuesday 2 May

Download the FIPP Insight Awards Criteria & Entry Form here.

Presentation of awards: FIPP World Congress in London, 9-11 October 2017

Further information about the FIPP Insight Awards fromHelen Bland at FIPP.

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